Why Elevated Coatings' average job went up

Elevated Coatings is a concrete coatings company in Utah. We've worked with them since January 10, 2026. One number moved more than we expected: the average job went from $4,100 to $5,702, up $1,602 a job.

Same crews. Same prices. Same trucks. So what changed?

Mary runs the office at Elevated Coatings. Her two sons own the company. Before us they'd been through a long line of marketing companies, eight years' worth, and the story was always the same: promises that weren't kept, overcharging, and a steady supply of people who reached out and then couldn't be reached back.

The person who books the estimates, Harley, spent her days chasing. Numbers that didn't ring. People who'd wanted a price weeks ago. Nobody could tell them which source the good ones came from, because nobody was counting.

In the first month with the system, Harley could reach every single person who came in. In Mary's words, that had never happened before. The count wasn't huge at first. But everyone in it was real: a homeowner, a real project, a working phone number.

When the people asking are real, more of them book. Of the estimates Elevated Coatings has had since January 10, 2026, 28% turned into booked jobs.

Two things push the average job up, and neither is a sales trick.

First, where the people come from. 73% of Elevated Coatings' estimates didn't come from paid ads at all. They came from the website and from Google: homeowners who searched for a garage floor or a shop floor in their town, found a page written for exactly that, and asked for a price. A person who went looking tends to have a bigger project in mind than a person who tapped an ad between two videos.

Second, the questions on the form. When someone asks for a price, the system asks what the project is and roughly how big. The small ones still come through. But the office knows what each appointment is before the truck leaves, and the salesperson walks in prepared for the job in front of them.

Early on, Elevated Coatings' Facebook spend dropped a long way, because the people coming in were worth calling and there was no need to buy volume to find a few good ones. Once the estimates proved real, Mary chose to raise the spend again, on her own numbers.

That shows in the return. Early in the engagement, Elevated Coatings was getting back 11.6× what they paid us. Today it's 16.7×, and the line has gone up steadily, not in one lucky month.

Mary says we're the first company that gave them stats and a back office that were correct. The company before us told them their percentages were high; when Elevated Coatings did the math themselves, it was half of what they'd been told.

There's no math to redo now. Every estimate, every booked job and every dollar is in her dashboard: 279 estimates, 77 booked jobs and about $490,398 in revenue to date, as of October 20, 2026. We send a weekly update on top, but she doesn't have to wait for it.

Look at your own average job for the last three months, by source. If one source brings smaller jobs and more chasing, you already know what to cut.

If you'd like the same system Elevated Coatings runs on, it starts with a look at your website.